From FinTech thought leaders to real estate influencers, every industry imaginable has leading voices who offer expertise and insights, guiding consumers into the future. They lead through innovation, conversation and are guided by a strategic approach to gaining PR and exposure that often translates into regular commentary and coverage within media, along with speaking opportunities at leading industry forums. Our approach to building executive and CEO profiles and harnessing thought leadership starts with a holistic look at your business to determine where we can strengthen your voice. Our strategies enable our clients to join conversations in a meaningful way.
At the fabric of our firm, we are journalists and media personalities who continue to appear in media on a monthly basis. Our relationships with the media are second to none and our reputation is based on offering strategically driven programs that bolster attention in the press. This can be done on a long-term basis as many of our clients prefer, or we offer flexibility for short-term projects. By remaining agile to the needs of great brands, we’re able to work on the best projects with people who lead in their fields.
Whether you are an international retailer needing a market-entry strategy for Canada or a tech company needing to shift perception, we work closely with brands striving to make an impression. Combining our media, experiential and influencer teams, we can produce small or large scale programs that allow for maximum PR exposure. Samples of our brand launches range from local retailers to large US brands expanding into Canada.
For brands offering consumer packaged goods or a retail experience, media sampling remains an essential part of awareness building. We offer end-to-end services to manage media relationships and interactions with your product that are memorable, cost effective and ultimately lead to media exposure. From shipping to delivery in a memorable and photographic way, we offer creative ideas to meet any budget.
An often underutilize aspect of PR and media relations is report writing and data driven research. For clients like Sotheby’s International Realty Canada, we have developed an impactful strategy producing insightful reports and data that offers important market information. These reports are a way of highlighting brand differentiating expertise while also gaining coverage through hundreds of media outlets across Canada.
While press releases are not a necessary part of public relations and media relations in Canada, they do still hold importance in key times and places. Whether you are looking for support on writing a press release or distributing it to a large audience via newswire services, send us a note and we’d be happy to advise on how best to support you.