Wavefront, Canada’s Centre of Excellence for Wireless Commercialization and Research, was looking to increase increase awareness of its programs and services while improving government relations and exposure. The organization had not received consistent or significant media coverage and required a partner to assist with a complete communications strategy. We designed and built an annual communications plan for Wavefront which included regular media outreach, stakeholder relations, marketing content generation, company messaging, regular media training and PR integration into existing events and campaigns. Over the course of several years, we functioned as an extension of the Wavefront team, regularly attending meetings and working closely with the internal team.
Over the first eight months, 80 pieces of media coverage were secured, with consistent coverage in national media outlets including the National Post, Globe and Mail and Metro (including front page features). Media relations was also used to support two Vancouver events and one in Montreal, resulting in 10 pieces of coverage for each event. As a result of the media relations campaign, Wavefront successfully secured additional Federal funding.