Chrysalix EVC invests in breakthrough sustainable innovations that address the economic, energy and environmental challenges facing some of the world’s most energy intensive industries: oil and gas, electric power and utilities, chemicals and materials, and mining and metals. Chrysalix turned to us to help build a communications and investor acquisition strategy focused on demonstrating the expertise and global profile of CEO Wal van Lierop. To achieve this, we developed and executed a complete communications strategy including North American media relations, content marketing and video and Infographic production.
Over the span of 10 months, the media relations campaign successfully garnered 75+ pieces of positive media coverage, including profiles in the Wall Street Journal, Reuters, The Globe and Mail, The Financial Post, CBC and Oil and Gas Magazine. In addition, we brokered monthly desk sides and profile building opportunities with media including the Wall Street Journal, Bloomberg, National Post and Reuters. Lastly, dozens of speaking opportunities were secured around the world including a keynote address at the 2014 GLOBE Conference with Robert Kennedy Jr. and the 2014 Oil & Money Conference in London.